On February 5th, a dozen restaurants along Nova Scotia's South Shore will compete for the title of Nova Scotia Lobster Crawl's BEST LOBSTER ROLL for 2023. Lobster Made Easy will be among the competitors. 

Taking place at Best Western Plus Bridgewater on February 5th at 1pm, our signature Lobster Made Easy Lobster Roll, featuring 4 oz of lobster (knuckles and claws), lightly dressed in mayo, a dash of celery and our secret spices served on a buttery brioche bun, is a cold roll that has really been enjoyed by our customers. We're looking forward to seeing the reaction of the international panel of judges assembled for this year's event, namely:

• Jennifer Dore Dallas:  Based in Montréal, Jennifer is a freelance writer and travel blogger at Moi, mes souliers who has her fingers in many pies. On the road in Québec or abroad, she loves meeting people who are passionate about what they do and tell their stories with a sparkle in their eyes.
  
  
• Hilary Nangle:  Hilary worked as managing editor for Gourmet News and as features and travel editor for a daily newspaper before becoming a full-time freelance writer and editor. Although she specializes in Maine (her home state), alpine skiing, soft adventure, and lodging with a sense of place, she covers travel broadly. Wherever she travels, she seeks to get off the beaten path. She delights in discovering unheralded treasures and the people, food, and places that not only make a destination special, but also bring it to life for readers on her blog Maine Travel Maven.
  
  
• Wolfgang Greiner:  Based in Munich, Wolfgang is a freelance travel and sports writer & photographer with a clear focus on North America (Canada & USA) and Scandinavia, covering vanlife, road tripping, all-season outdoor life, culinary treasures and winter sports. He is currently the publisher of Germany’s SkiPresse  magazine and the RoadTrip digital magazine/blog as well as a freelancer for publications such as Zeit Online, German National Geographic Online, Kanada Magazin and America Journal.
  
  
• Pete Heck of Hecktic Travels of Alberta, is part of an Award-winning duo of international professional traveling storytellers who have recently relocated to Nova Scotia. Their blog is teeming with unique experiences and is a go-to team for creators and businesses alike.
  
  
• Heather McLean Jeffers: Winner of the very first Lob’STAR audition/contest Heather is an avid lover of lobster and supporter of Nova Scotia Scotia Lobster Crawl. As winner of this years’ contest, she is our very first guest judge for this event!! 

Are you ready to Roll … we are! Bring your friends and family to the Roll-Off, 
ticket are available now, here: Lobster Roll Roll-Off Tickets, Sun, 5 Feb 2023 at 12:30 PM | Eventbrite

Of course, if you can't make it to the Roll-Off, you'll be able to sink your claws into our lobster roll throughout February from our NEW Pop-Up Shop in Mahone Bay at 249 Edgewater Street. 

January 30, 2023 -  Taking the bait, we couldn't resist the opportunity to open a Pop-Up Shop just in time for the February-long Nova Scotia Lobster Crawl here in Mahone Bay, Nova Scotia - our hometown!

We're definitely "thinking outside the pot" - you've got to come visit us! OPENING on Friday February 3rd our all-things Lobster Shop will feature our signature Lobster Rolls to go, along with ready to enjoy frozen, cooked Lobster Made Easy Lobster (knuckles & claws) Packs, and our NEW frozen, ready to microwave Lobster Made Easy Lobster Tails.

The team is working on a few exciting surprises - there are so many ways to enjoy lobster, and to use Lobster Made Easy Lobster - you're going to be intrigued, stay tuned! 

Within the shop, we'll be featuring a unique showcase of local Nova Scotian artists, makers and creators too! If you love lobster, and supporting local - you're going to enjoy these lobster-themed and lobster fishing inspired creations. Following our public call for artists, we were thrilled with the response. We'll be introducing the artists soon, stay tuned!

CEO and Founder of Lobster Made Easy, Mark Lowe, says the renovations are well underway. While this is a 'pop-up' shop for February, we anticipate this will be the home of our future Flagship Store.

"We'd looked at a number of possible locations" says Lowe. "We considered a number of options in Halifax, but we're proudly from Nova Scotia's South Shore and given our home-base is here in Mahone Bay, this is where you'll find us. Located at 249 Edgewater Street, our February Pop-Up Shop will give us a chance to experiment, as we prepare for our permanent Flagship Shop coming later this spring. I'm pretty excited about this, our first 'physical' location, it's a big step for our company."

Nestled between Rebecca's Restaurant (Opening Feb 14) and Flipped Restyle Mercantile, the Lobster Made Easy Pop-Up Shop is located at the base of Mahone Bay, with likely the best view of the famous Three Churches. The view pairs perfectly with a Lobster Roll!

Lobster Made Easy Pop-Up Shop 
249 Edgewater Street, Mahone Bay, Nova Scotia

OPEN HOURS
Friday, Feb 3 - Sunday, Feb. 5: 11am - 5pm
Friday, Feb. 10 - Sunday, Feb 12: 11am - 5pm
Friday, Feb. 17 - Sunday, Feb. 19: 11am - 5pm
Friday, Feb. 24 - Sunday, Feb. 26: 11am - 5pm

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