For Immediate Release Sept. 15th, 2022 Lobster Made Easy coming to a Microwave near you! Mahone Bay based company thinks outside the pot – attracts Dragons’ Den Deal
(Mahone Bay, NS) – Hosting a lobster boil or simply serving some up for close family can be a very messy and involved affair. Typically, preparing the popular culinary crustacean is limited to those with a moderately sized kitchen or those who have the capacity to cook outdoors to avoid the lingering smell. Not everyone has access to those amenities, and you don’t need them anymore. A new product coming to market has revolutionized the way everyone can enjoy this signature Maritime cuisine on-demand and without the mess.
Mark Lowe, founder of Lobster Made Easy has made preparing lobster, easy and convenient. Placed in a standard microwave, in under 6 minutes, a whole pre-cooked frozen lobster in the shell is ready to be enjoyed. It’s a product he’s proud to be introducing following extensive research, development and testing. “Our family loves lobster however, a few years ago when my wife insisted that I couldn’t cook it in the house, an idea sparked in that moment,” said Lowe of his quest to innovate product availability and packaging. “It has been something that we have been working on for a number of years – there is a balance required from pre-cooking and brine content to the surface area of the packaging that is the secret to Lobster Made Easy.”
‘Thinking outside the pot’, literally, hard work and collaborations have paid off as Lowe was featured this week on the popular CBC series Dragons’ Den where the hosts raved about the product. Several Dragons offered deals with Lowe ultimately accepting Arlene Dickenson’s offer. “She has a long and storied history in food production, service and supply chain channels, her excitement about the quality of the product spoke volumes to me as an entrepreneur,” said Lowe.
Production partner and harvester, Osborne Burke, General Manager of the Cape Breton-based Victoria Co-operative Fisheries Ltd commented on the product and deal, “As a locally owned co-op since 1955 that processes and prepares lobster with 65 years experience, working with LME has been a match made in heaven. Through their product testing and research Mark and his team have developed the capacity to bring the incomparable experience of a fresh lobster dinner direct from the harvester to the consumer, so conveniently, we could not be more excited to be part of this journey.”
Matt d'Entremont, Director of Nova Scotia Product Design and Development Centre at Dalhousie University says they’re proud to play a part in helping Mark achieve his LME vision achieving the highest level of precision for packaging, ensuring the quality of the product. “Among the many projects we’ve taken on at the Nova Scotia Product Design and Development Centre, 14 have involved lobster. Without question, Mark’s novel innovative product is certainly the tastiest. The LME sous vide product has been uniquely engineered enabling consumers to enjoy a quality lobster experience, without the mess” says d’Entremont.
Industry has also endorsed Lobster Made Easy. Dwayne Boudreau, Brand Specialist with Food & Beverage Atlantic, says “Incredibly, LME combines the experience of eating a fresh Nova Scotia lobster with the convenience of freezer to microwave! LME has revolutionized lobster cooking forever – now everyone, everywhere will enjoy a perfectly cooked Maritime lobster as if at a traditional lobster boil.”
Locally, Lowe says their Lobster Made Easy whole lobster, along with their signature lobster rolls and crab rolls, are available from their shop in Mahone Bay, and they’ll be popping-up in Halifax with their 27’ Lobster-trailer at the Halifax Seaport Farmers Market on weekends starting September 24-25, and special events like Saltscapes Harvest Greets the Holidays in October, and the Evergreen Festival in December.
With export plans well in hand, by Christmas you’ll see Lobster Made Easy available from Sobeys, and even sooner online directly from LME. Lowe is also in discussions with the food service industry in Canada, and internationally, with sights set on growth.
Meanwhile, Lowe says he and Dickenson are working through their due diligence and hopes to make an announcement soon. Reflecting on his appearance on Dragons’ Den, he says he’s grateful for having had the opportunity to pitch to the Dragons, the experience has left him even more convinced he’s got an incredible product that he’s proud to present in the market, from home - Nova Scotia.
Chris Hatt, Brand Ambassador
Lobster Made Easy
Lobster Made Easy is partnering with Perennia Food and Agriculture Inc., the government supported not-for-profit corporation with a mandate to provide technical and specialized services to the agri-food and seafood sector in Nova Scotia.
The partnership which will cover product innovation, research, quality, and food safety will help Lobster Made Easy take advantage of new opportunities locally, nationally and internationally to establish its brand of whole cooked, microwavable lobster in the market.
“We feel extremely lucky to have the support of Perennia’s world class seafood experts, food scientists, food safety specialists and innovation managers whose expertise will ensure that our products are of high-quality standards” says Mark Lowe, founder and CEO of Lobster Made Easy.
Perennia is a provincial development agency with the mission to support growth, transformation and economic development in Nova Scotia’s agriculture, seafood, and food and beverage sectors. It is Nova Scotia’s only technical development agency focused solely on the food sector and maximizing its value.