Lobster Made Easy is partnering with Perennia Food and Agriculture Inc., the government supported not-for-profit corporation with a mandate to provide technical and specialized services to the agri-food and seafood sector in Nova Scotia.
The partnership which will cover product innovation, research, quality, and food safety will help Lobster Made Easy take advantage of new opportunities locally, nationally and internationally to establish its brand of whole cooked, microwavable lobster in the market.
“We feel extremely lucky to have the support of Perennia’s world class seafood experts, food scientists, food safety specialists and innovation managers whose expertise will ensure that our products are of high-quality standards” says Mark Lowe, founder and CEO of Lobster Made Easy.
Perennia is a provincial development agency with the mission to support growth, transformation and economic development in Nova Scotia’s agriculture, seafood, and food and beverage sectors. It is Nova Scotia’s only technical development agency focused solely on the food sector and maximizing its value.
Lobster Made Easy works with Nova Scotia Product Design and Development Centre, Dalhousie University
Working through NSBI, under their Productivity and Innovation Voucher program, Lobster Made Easy worked to develop packaging that would enable us to deliver a quality product to the consumer that they could easily prepare, reliably. Much of the technology needed had never been applied to seafood, let alone lobster.
Matt d'Entremont, Director of Nova Scotia Product Design and Development Centre at Dalhousie University says they’re proud to have played a part in helping Mark achieve his LME vision achieving the highest level of precision for packaging, ensuring the quality of the product. “Among the many projects we’ve taken on at the Nova Scotia Product Design and Development Centre, 14 have involved lobster. Without question, Mark’s novel innovative product is certainly the tastiest. The LME sous vide product has been uniquely engineered enabling consumers to enjoy a quality lobster experience, without the mess” says d’Entremont.
The Nova Scotia Product Design and Development Centre provides entrepreneurs and SMEs with access to a complete product R&D group to discover and develop ideas from concept to pre-production prototypes. They provide entrepreneurs with a spectrum services from basic consulting, discovery, ideation, concept design, rapid prototyping, testing, detailed design, pre-production designs for contract manufacturing, and even some small-scale production.