 Lobster Made Easy is partnering with Perennia Food and Agriculture Inc., the government supported not-for-profit corporation with a mandate to provide technical and specialized services to the agri-food and seafood sector in Nova Scotia.
The partnership which will cover product innovation, research, quality, and food safety will help Lobster Made Easy take advantage of new opportunities locally, nationally and internationally to establish its brand of whole cooked, microwavable lobster in the market. “We feel extremely lucky to have the support of Perennia’s world class seafood experts, food scientists, food safety specialists and innovation managers whose expertise will ensure that our products are of high-quality standards” says Mark Lowe, founder and CEO of Lobster Made Easy. Perennia is a provincial development agency with the mission to support growth, transformation and economic development in Nova Scotia’s agriculture, seafood, and food and beverage sectors. It is Nova Scotia’s only technical development agency focused solely on the food sector and maximizing its value.
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 Lobster Made Easy works with Nova Scotia Product Design and Development Centre, Dalhousie University
Working through NSBI, under their Productivity and Innovation Voucher program, Lobster Made Easy worked to develop packaging that would enable us to deliver a quality product to the consumer that they could easily prepare, reliably. Much of the technology needed had never been applied to seafood, let alone lobster. Matt d'Entremont, Director of Nova Scotia Product Design and Development Centre at Dalhousie University says they’re proud to have played a part in helping Mark achieve his LME vision achieving the highest level of precision for packaging, ensuring the quality of the product. “Among the many projects we’ve taken on at the Nova Scotia Product Design and Development Centre, 14 have involved lobster. Without question, Mark’s novel innovative product is certainly the tastiest. The LME sous vide product has been uniquely engineered enabling consumers to enjoy a quality lobster experience, without the mess” says d’Entremont. The Nova Scotia Product Design and Development Centre provides entrepreneurs and SMEs with access to a complete product R&D group to discover and develop ideas from concept to pre-production prototypes. They provide entrepreneurs with a spectrum services from basic consulting, discovery, ideation, concept design, rapid prototyping, testing, detailed design, pre-production designs for contract manufacturing, and even some small-scale production.  We are excited to announce that Lobster Made Easy will be available in Sobeys stores soon. This followed the successful pitching of our Lobster Made Easy frozen microwavable whole cooked lobster to executives at Sobeys, Canada’s second largest food retailer in November.
Following the pitch, Lobster Made Easy was selected among new products to be showcased in regional Sobeys stores. To enjoy great tasting lobster, you no longer need to go to a restaurant to pay for a fancy dinner. Simply pick up Lobster Made Easy from your favourite grocery store, pop the "lobster trap" into the microwave and cook until the steam pouch fully expands (not more than 6 minutes), remove from the microwave, cut the pouch, drain the brine, and enjoy!  We are pleased to announce that Lobster Made Easy Inc has been accepted into the 2021 cohort of the New York based Food Future Accelerator program.
Food Future Co is the world’s first scale-up accelerator in food, agriculture, social and environmental entrepreneurship. The program supports small yet established companies that provide unique products and solutions across the food system. With focus on consumer products, local food, plant-based food, sustainable seafood, ag tech, food tech and food waste, Food Future helps high growth companies move from established early product-market phase to mainstreaming their offerings. The program which will run from June through December 2021 accepts up to 8 companies in the cohort who will each receive investment in addition to the in-kind value of the program, ongoing mentorship, an advisor network that last beyond the program period, and follow-on investment from the Food Future Fund. The program consists of virtual meetings, online content, and consultations, culminating in in-person workshop sessions and investor introduction in New York. “We are absolutely thrilled to be invited to take part in the Food Future Accelerator program and are excited about the opportunities it offers to take our brand to the US market” says Mark Lowe, Founder/CEO of Lobster Made Easy. |
Lobster Made EasyLobster Made Easy is a growing Nova Scotia Start-Up taking Canada by storm (Lobster)! Archives
January 2023
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Lobster Made Easy is a frozen seafood service company based in Nova Scotia, Canada. Lobster Made Easy supplies the world with freshly frozen Atlantic Lobster that you can microwave and enjoy in under six minutes.
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