Lobster Made Easy, Coming to a Sobeys Near You!

We are excited to announce that Lobster Made Easy will be available in Sobeys stores soon. This followed the successful pitching of our Lobster Made Easy frozen microwavable whole cooked lobster to executives at Sobeys, Canada’s second largest food retailer in November.

Following the pitch, Lobster Made Easy was selected among new products to be showcased in regional Sobeys stores.

To enjoy great tasting lobster, you no longer need to go to a restaurant to pay for a fancy dinner. Simply pick up Lobster Made Easy from your favourite grocery store, pop the "lobster trap" into the microwave and cook until the steam pouch fully expands (not more than 6 minutes), remove from the microwave, cut the pouch, drain the brine, and enjoy!